EyeQ is visual intelligence or the ability to tell a story through design. Being intelligent in web design means having a website that takes the user on a journey. An effective, thoughtful design can evoke emotions in your audience and help them understand, engage with and remember your business.
Improve your website's EyeQ
Eye Candy
Your website needs to get noticed. Eye candy, or visually appealing graphics, makes your site look good, engages the viewer and draws them to hear the story and offer of your business.
Functional
Your websites design should be built around the purpose of your website. What should visitors of your website be able to do? Whether it is finding information or making a purchase, every function of your website should be intuitive.
Adaptable
To take functionality a step further, your website needs to be adaptable. Your website is likely to be viewed on a variety of devices with different screen sizes and function expectation. For example, a horizontal layout with a mouse is standard for pc users, however on a mobile device you have a portrait screen and are probably using your finger to 'click'.
Branded
Websites are a powerful communication tool that allows for high levels of customisation. Who are you, what do you do and what makes you different? Your website can - and should - answer these questions. Don't sacrifice the message of your brand for mismatched aesthetic.
Contact us today for a free website review to see your website through the eyes of a designer.
Comments